Ben Morrison
Ben Morrison leads marketing at PanTerra Networks, where he focuses on how businesses research, evaluate, and buy cloud communications technology. He has spent more than 20 years in technology marketing, working with UCaaS providers, IT channel partners, and enterprise technology companies.
His work covers growth marketing, demand generation, and channel strategy across the UCaaS and IT services industries. He began his career in telecommunications at Qwest Communications.
Ben writes about the buying decisions behind business communications: what platforms cost, how to compare them, and which questions matter before a contract is signed.
Articles By Ben Morrison
The first phone system a growing business buys usually works well enough for one location. The second one: the one they buy ...
The best VoIP for small business is not the platform with the longest feature list. It is the one a small business team ...
The outbound sales conversation has shifted from 'how do we improve our pitch' to 'how do we get the phone to ring in the ...
An auto attendant phone system answers every call instantly, greets the caller, and routes them to the right person without ...
Shopping for GoTo Connect alternatives usually starts with a renewal notice. The platform works well enough for many teams, ...
What is unified communications? It is the model most businesses now use to run every conversation, from phone calls to video ...
Phone number reputation management for healthcare is now a patient safety issue, not just a marketing problem. When your ...
The first time a caller hears "To speak with sales, press 1. To speak with support, press 2. To hear these options again, ...
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