Ben Morrison
Ben Morrison leads marketing at PanTerra Networks, where he focuses on how businesses research, evaluate, and buy cloud communications technology. He has spent more than 20 years in technology marketing, working with UCaaS providers, IT channel partners, and enterprise technology companies.
His work covers growth marketing, demand generation, and channel strategy across the UCaaS and IT services industries. He began his career in telecommunications at Qwest Communications.
Ben writes about the buying decisions behind business communications: what platforms cost, how to compare them, and which questions matter before a contract is signed.
Articles By Ben Morrison
Most organizations shopping for a bilingual virtual receptionist are solving an obvious problem. Callers ring in speaking ...
You asked a vendor if their service is HIPAA compliant. They sent you a SOC 2 report. The SOC 2 vs HIPAA mix-up starts right ...
The HIPAA enforcement discretion that let providers use consumer video apps for telehealth expired on August 9, 2023. It ran ...
Voicemail to text converts a voice message into readable text, so the message can be scanned in a few seconds instead of ...
Most practices count a missed call as a staffing problem, a schedule gap rather than a care gap. The phones rang harder than ...
A Microsoft Teams outage is no longer a rare event that IT teams plan for theoretically. Since August 2023, Microsoft Teams ...
An ai receptionist costs less per month than a part-time employee and more per month than voicemail. That is the easy part ...
Most contact center software evaluations go wrong the same way: a forty-row feature spreadsheet, every vendor scoring well ...
An omnichannel contact center handles customer conversations across voice, email, SMS, chat, and social in a way that treats ...
An ai receptionist and a virtual receptionist service solve one problem, calls going unanswered, in two different ways. One ...
If you run a small business and calls are going unanswered, an AI answering service will fix that faster and more cheaply ...
Contact center automation is the use of software to handle contact center work that would otherwise require a person — ...
RingCentral stability questions come up in nearly every enterprise evaluation I see, and they deserve better answers than ...
Switching your business from a landline to VoIP is one of the high-return infrastructure decisions a mid-sized company can ...
Business phone system features lists have a problem: they all look identical, and none of them tell you which features you ...
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