Ben Morrison
Ben Morrison leads marketing at PanTerra Networks, where he focuses on how businesses research, evaluate, and buy cloud communications technology. He has spent more than 20 years in technology marketing, working with UCaaS providers, IT channel partners, and enterprise technology companies.
His work covers growth marketing, demand generation, and channel strategy across the UCaaS and IT services industries. He began his career in telecommunications at Qwest Communications.
Ben writes about the buying decisions behind business communications: what platforms cost, how to compare them, and which questions matter before a contract is signed.
Articles By Ben Morrison
The outbound sales conversation has shifted from 'how do we improve our pitch' to 'how do we get the phone to ring in the ...