Ben Morrison
Ben Morrison leads marketing at PanTerra Networks, where he focuses on how businesses research, evaluate, and buy cloud communications technology. He has spent more than 20 years in technology marketing, working with UCaaS providers, IT channel partners, and enterprise technology companies.
His work covers growth marketing, demand generation, and channel strategy across the UCaaS and IT services industries. He began his career in telecommunications at Qwest Communications.
Ben writes about the buying decisions behind business communications: what platforms cost, how to compare them, and which questions matter before a contract is signed.
Articles By Ben Morrison
An ai receptionist costs less per month than a part-time employee and more per month than voicemail. That is the easy part ...
Most contact center software evaluations go wrong the same way: a forty-row feature spreadsheet, every vendor scoring well ...
An omnichannel contact center handles customer conversations across voice, email, SMS, chat, and social in a way that treats ...
An AI receptionist and a virtual receptionist service solve the same problem — calls going unanswered — in fundamentally ...
If you run a small business and calls are going unanswered, an AI answering service will fix that faster and more cheaply ...
Contact center automation is the use of software to handle contact center work that would otherwise require a person — ...
RingCentral stability questions come up in nearly every enterprise evaluation I see, and they deserve better answers than ...
Switching your business from a landline to VoIP is one of the high-return infrastructure decisions a mid-sized company can ...
Business phone system features lists have a problem: they all look identical, and none of them tell you which features you ...
The first phone system a growing business buys usually works well enough for one location. The second one: the one they buy ...
The best VoIP for small business is not the platform with the longest feature list. It is the one a small business team ...
The outbound sales conversation has shifted from 'how do we improve our pitch' to 'how do we get the phone to ring in the ...
An auto attendant phone system answers every call instantly, greets the caller, and routes them to the right person without ...
Shopping for GoTo Connect alternatives usually starts with a renewal notice. The platform works well enough for many teams, ...
What is unified communications? It is the model most businesses now use to run every conversation, from phone calls to video ...
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