<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=6627804&amp;fmt=gif">

Ben Morrison

Ben Morrison
March 24, 2023
Ben Morrison leads marketing at PanTerra Networks, where he focuses on how businesses research, evaluate, and buy cloud communications technology. He has spent more than 20 years in technology marketing, working with UCaaS providers, IT channel partners, and enterprise technology companies. His work covers growth marketing, demand generation, and channel strategy across the UCaaS and IT services industries. He began his career in telecommunications at Qwest Communications. Ben writes about the buying decisions behind business communications: what platforms cost, how to compare them, and which questions matter before a contract is signed.
Articles By Ben Morrison

After Hours Answering Service: Designing the 2 a.m. Decision

An after hours answering service is one of the easiest things in communications to buy and one of the easiest to get wrong. ...

Legacy PBX Replacement: The Questions to Answer Before You Pick a Path

Most organizations running a legacy PBX do not have a cutover problem. They have a path problem. They have not yet decided ...

Behavioral Health Practices and Communication Confidentiality

Behavioral health practices can be subject to confidentiality requirements beyond HIPAA, depending on the service, program, ...

HIPAA Compliant Answering Service: What That Phrase Can and Cannot Mean

Search for a HIPAA compliant answering service and every result on the first page will tell you it is one. Some present it ...

Client Communication Compliance for Wealth Management Firms

The structural problem in wealth management is not that advisors are careless. It is that advisors are responsive. ...

Business Number Porting: What to Ask Before You Switch Providers

Number porting is the part of a phone system switch nobody wants to think about until it goes wrong. Your main line, your ...

What a Healthcare Contact Center Actually Does, and When a Practice Needs One

A healthcare contact center is a system for routing, queuing, and measuring patient conversations across phone, voicemail, ...

Microsoft Teams Phone System Alternatives: When to Look Beyond Native Calling

Microsoft Teams phone system alternatives are worth knowing about — not because Teams is a bad platform, but because Teams ...

Bilingual Virtual Receptionist: Why Bilingual Is Not the Same as Qualified

Most organizations shopping for a bilingual virtual receptionist are solving an obvious problem. Callers ring in speaking ...

SOC 2 vs HIPAA: What Each One Proves About a Vendor

You asked a vendor if their service is HIPAA compliant. They sent you a SOC 2 report. The SOC 2 vs HIPAA mix-up starts right ...

HIPAA and Telehealth Video: What Changed When Enforcement Discretion Ended

The HIPAA enforcement discretion that let providers use consumer video apps for telehealth expired on August 9, 2023. It ran ...

Voicemail to Text: How Voicemail Transcription Works and What to Look For

Voicemail to text converts a voice message into readable text, so the message can be scanned in a few seconds instead of ...

Missed Calls Are a Clinical Problem, Not a Front Desk Problem

Most practices count a missed call as a staffing problem, a schedule gap rather than a care gap. The phones rang harder than ...

What Happens to Your Calls During a Microsoft Teams Outage

A Microsoft Teams outage is no longer a rare event that IT teams plan for theoretically. Since August 2023, Microsoft Teams ...

What an AI Receptionist Costs in 2026 (vs. Hiring vs. a Live Answering Service)

An ai receptionist costs less per month than a part-time employee and more per month than voicemail. That is the easy part ...