Last year, we met Mark Grossman, a small business owner who logged into six separate platforms every morning. Coffee in hand, he switched between apps to manage email inquiries and chat conversations. He also juggled a ticketing system, social media tools, CRM software, and ...
Small businesses that copy enterprise engagement playbooks often fade into obscurity. They sacrifice their greatest ...
I’ve seen what happens when customer communication breaks down. On the surface, everything looks fine: multiple apps, a CRM, ...