Why Acting Big Makes Small Businesses Invisible

Posted by Shawn Boehme , Oct 10, 2025

Small businesses that copy enterprise engagement playbooks often fade into obscurity. They sacrifice their greatest competitive advantage: authenticity. While large corporations rely on complex customer engagement omnichannel strategies, small businesses thrive with what I ...

Customer Engagement Tools That Drive Real Connections for Small Businesses

Posted by Shawn Boehme , Sep 17, 2025

I’ve seen what happens when customer communication breaks down. On the surface, everything looks fine: multiple apps, a CRM, ...

Customer Engagement Benchmarks: How Leaders Achieve 78% CSAT

Posted by Shawn Boehme , Aug 29, 2025

I have been in plenty of rooms where everyone agrees that customer engagement is currently the top priority. The slides look ...