VARs, the Time is Now for Cloud UC to Replace Traditional On Premises Telephony

In many conversations our channel sales team has had with traditional on premises telephony partners, cloud is recognized as a long-term revenue opportunity. However, these VARs have built their business on premises based solutions and vendors to address many verticals and customer sizes. With the advent of cloud-based services, several difficult technology and cost hurdles and objectives have been addressed. Cloud delivers deeper feature sets, tighter user integration, better security, infinite scalability and lower total cost for both clients and VARs by eliminating costly hardware and overhead to support it.

The time for a cloud transition is NOW for these VARs, as customers are reading about and having a better understanding of the functional benefits and overall lowered costs associated with cloud solutions over on premises solutions. In some cases, relationships with clients that have been built over a number of years are becoming strained by the influx of other VARs and agents offering feature-rich, cost effective cloud solutions. Many verticals and niche markets who were traditional premises customers are now seeking out more disruptive cloud-based solutions. A recent multi-client global survey by research firm IDC found that 58% of organizations are embracing cloud technology, up from 24% just 14 months ago.

It is important to note that not every cloud provider is created equal, and not all are going to share the same values and culture that traditional on premises solutions have built their practices on. If cloud services are going to the new revenue stream, it is important to partner with a provider who understands key features, reliability, scale and security for you and your customers. A cloud partner must know how you can continue running a successful business through a time of transition. These are a few compelling reasons why PanTerra Networks is the right partner to introduce cloud-based solutions to your on premises customers.

Oftentimes, PanTerra is required to respond to common misconceptions or prior bad experiences with other inferior cloud solutions. Objections like, “Cloud communications are not as reliable as on premises solutions” or “Security in the cloud is a concern.” More times than not, those opportunities are transferred from a cloud opportunity to an on premises solution because the VAR or Agent does not understand that cloud services from PanTerra are more feature rich, simpler to use and more secure in a number of ways than antiquated on premises technology.

As the technology AND service provider, PanTerra differentiates with a powerful suite of communications, collaboration and conferencing services tightly integrated and offered through flexible seat packages. We are able to address the many needs of clients across an organization. Many cloud-based communications providers dodge the tough questions about QoS, reliability and security and move on to the next deal. But, as customers become more aware of what is at stake with their businesses, they are starting to ask the right questions. With PanTerra having full ownership of the entire solution, from the data centers and core technology of our services and full end user management, we are able to go to market with confidence. Additionally, we take security seriously and offer support for HIPAA and multi-factor authentication, which allows our partners to position PanTerra with confidence. VARs and agents, when you’re ready to move to the next level to offer your customers entry to a robust, reliable and secure cloud-based communications solution, PanTerra is ready and waiting.